Ew… Seriously, this is just ew.
I mean, we all get what this product is for – don’t we? In fact, this category of product can be quite handy (ew, gross – bad word choice) when one is traveling and the quality of toilet facilities at one’s destination is unknown. But do we really need a disturbingly graphic depiction of this product in action? I never thought I’d be so horrified by toothpaste.
And why are they even bothering with euphemisms anymore? Shouldn’t the tagline just be “Freshmates – for a cleaner ass!” or “Keep your crack dingleberry-free – with Charmin Freshmates!” or “Say goodbye to your excrement-smeared anus – with Freshmates!”